Visual identity upgrade and range face-lift

For this project, Newton Winery, located in the heart of Napa Valley, chose Médiane to restore the brand’s original, premium identity.

The aim was to move upmarket and modernize the packaging while reaffirming the brand’s strong Californian identity. The visual identity is enhanced by a new logo. The new logo highlights the estate’s Pino Solo, the vineyard’s historic tree, sublimated by hot stamping in gold.

Médiane designed the new Skyside and Unfiltered packaging, as well as its exclusive Single Vineyards range. It is composed of three Cabernet Sauvignon and two Chardonnay varietals.