To restore value in the domaine, the château and its wines:

• By positioning the domaine in a well defined universe with a recognizable and attributable identity.

• By segmenting the various products with coherence, harmony and legibility, whilst outlining their defining characteristics.

• By creating a core relationship between the three references.

Built in the Middle Ages
The Marquis de Ségur
Saint-Estèphe
One of the oldest of
the Médoc’s domaines

3^rd Grand Cru in 1855
Hilly and rocky landscapes
Overlooking the Gironde

Humility and power
Charm and sobriety
Strength and gentleness
Mineral and rocky
Known and discreet
Respect
Elegance

Make it possible for the wines to offer their very best, durably and long term. Give them a tangible and readable identity and soul, allow them to radiate and reveal themselves.

Amateurs and amateurs ++
Men and women
France and international
CSP +

A powerful domaine
Charming and secret
Offering increasingly exceptional wines

Cos d’Estournel,
Montrose, Lynch-Bages,
Pichon Longueville,
Pontet-Canet…

A powerful, charming and secret domaine offering increasingly exceptional wines.

Although the Marquis de Ségur produced wine at Latour and Lafite, his heart belonged to Calon. This 3^rd Grand Cru Classé in Saint-Estèphe is one of only 5 classified Grand Crus in the Saint-Estèphe appellation (hidden, humble); the location of the domaine and its architecture; its restructuring – involving significant costs – in order to provide the very best for the vineyards and the wines: give the best, and even better.

Experience sobriety and elegance, by tasting exceptional, rare, distinctive, preserved and improved wines. Draw the very best from a little-known appellation (secret).

Statutory whilst being “uncomplicated” in its explanation and demonstration; guidance without “justification”; be genuine, speak honestly, with elegance and modesty; keep some things secret (suggestive), between sensitivity and charisma.