|Limited edition creation
The new limited edition William Fèvre bottle was named “I Love Chablis”. This new packaging concept by Médiane is designed to attract new consumers to the brand. The decorative sleeve is at once modern and rebellious, whilst simultaneously respecting the realm of refinement and purity of the William Fèvre brand. Brand status and identity are reinforced by the brand’s traditional coloring and high-visibility logo placement.
The latter is a decorative cue that is revealed using a UV sensitive ink when the bottle is placed under black light.