GLOBAL REVISION OF THE BRAND IDENTITY, LABELS AND COMMUNICATION
The Cremants of Burgundy Veuve Ambal, a family business established in 1898, was looking to define itself and distinguish itself from other brands and raise its market position in the process. Mediane’s objective was to simplify the brand with improved legibility thereby bringing status, elegance and modernity to the design. The key visual and its signature brand “L’Orfèvre Crémant de Bourgogne” were given a more prestigious positioning. The brands have become stars.