Creation of label design

Valdo, a market leader in Italian Proseccos, approached Médiane to redesign its new Cuvée.
The design is adapted to the distribution channel of a demanding population of trendy Italian bars and restaurants.
An evident branding for this exceptional design was born from the historical brand shield; pure, sincere and iconic. The name “Origine” underlines the identity of the cuvée. This new vintage branding has enabled the bottle to become a strong symbol and, since it’s launch, has been a huge success.