Packaging redesign

Goat’s cheese leader in large retail outlets, Petit Billy knows the importance of conserving its status when in competition with generic brands.
This means the message has to be stronger and clearer; the packaging has been purified in order to emphasize know-how and tradition, the quality of the product and its simplicity. Ladle moulding, a differentiating element from competitors has been emphasized with a delicate typography.
A lateral label has been added in order for the product to be more visible on the shelves by affirming product provenance, thereby creating proximity with the consumer.