The first objective was to create a refined and powerful image that would match the luxury positioning of Numanthia range’s premier wine. Médiane opted to bring a graphical coherence to the entire range. A new graphic design and logo allowed the three wines to develop their luxury aspect.
The revamp was all in the details, including the choice of fine paper bearing warm golden and coppery tones and vintage lettering.The cropping is subtle and adapted, giving the design an even stronger impact. The new labels create a balance between the range’s refined aspect and the power of its wines.