Creation of label design

This cognac is available exclusively as a souvenir gift to visitors of Château de Chanteloup. Working on a new packaging design meant that it was essential to reinforce Martell’s traditional values, style and conviviality. The base of the bottle is dominated by a golden hot-gilded description of the cognac that appears as an XO. The package design creates a more upmarket feel thanks to Médiane’s elegant and sober touches. The case was also finely reworked. The cognac is now a true extension of the Château itself and creates a strong link between Martell and its visitors…