CREATION OF LABEL DESIGN AND GIFT BOX

Diageo asked a simple question : how can we reveal an exceptional product aged for 37 years on the shores of the mythical Lagavulin distillery to malt whisky connoisseurs? Médiane had a simple answer : conserve the traditional bottle, but add opulent decoration and house it in a sombre and mysterious coffret. Lagavulin 37 is sold for £1,950 and only several thousand bottles were produced.