Hennessy Ryan McGinness limited edition development

For it’s 250th birthday, Hennessy called upon the New Yorker Ryan McGinness to reinvent the famous Hennessy VS bottle. The fifth is a series of worldwide renowned artists: Kaws, Futura, Os Gemeos and Shepard Fairey. The limited edition deluxe gift box exists in two versions. One of the two offers a fluorescent label that lights up using black light.
Médiane’s mission was to accompany Hennessy with Ryan McGinness’s work on all of the products including labels, box sets, key visuals and goodies.