Creation of label design
Pernod Ricard China selected Médiane for to create a prestige vintage to bring a more upscale image to its Helan Mountain winery (400 hectares in the region of Ningxia).
Médiane’s directors in China were called upon to provide a competitive market analysis and develop the brand name and identity for a new cult wine developed by the renowned winery. Xiao Feng reflects the sober and natural environment of the Chinese wine-growing region. The mountain range, at the foot of which the winery is located, evokes the mysterious air and atmosphere of a summer’s dawn.