Evolution of label design
The Guigal Family entrusted Médiane with the development of the “Vignes de l’Hospice”.
The ”Vignes de l’Hospice” of the maison Guigal is emblematic of the Saint Joseph Appellation. It embodies the unique hillside vineyards, the most impressive and exclusive of the Saint Joseph region. The hillside and its unique location, the vines and the terraces have been illustrated and coloured in order to emphasise and express the tasting qualities of this wine which are closely linked with its origins. The illustration has been integrated in a final graphic presentation that is synonymous of this cult wine and its famous hillsides.