Global redesigning of the brand identity and its packaging

Leading AOC brands in medium and large supermarkets, Cellier des Dauphins, sold primarily in the Rhone Valley, had trusted Médiane with the redesigning of their range.
The shape of the label has been redrawn, offering a new hierarchy. This optimises the brands familiarity and enables easier label reading and understanding. The logo has been modernised to improve readability. The shield has also been pushed forwards with noble lettering. The addition of “Since 1967”, brings to light the iconic history of Cellier des Dauphins.