Global redesigning of the brand identity and its packaging

Leading AOC brands in medium and big supermarkets, Cellier des Dauphins, sold primarily in the Rhone Valley, has trusted Médiane with the revamping of their range.

We worked on the shape of the label, which we have redrawn to bring a new hierarchy to the packaging. This optimizes the brand’s familiarity and enables an easier reading and understanding of the label.

We improved the readability of the logo as well by making it more modern. The shield has also been pushed forward with noble lettering. The addition of “Since 1967”, brings to light the iconic history of Cellier des Dauphins.