10° à l’ombre

Following the evolution of “10° à l’ombre” range from Cellier des dauphins in 2017, Médiane has now been entrusted with its brand development. The bottle is still “frosted” in order to evoke the coolness of the tasting experience whilst the new label places the focus on his low alcohol content by making the “10°” a central part of the design. The new packaging also maximises the visibility of the brand name by giving it pride of place on the label and bottle neck. 10° à l’ombre is now able to pursue its summer offensive following its initial success in retail outlets after its summer 2017 launch.