Repositioning of the range
The first objective was to bring to the first wine of Bouchard Père et Fils range a refinement and power as high as its “luxury” positioning. Médiane brought graphic coherence to the whole range. Graphics standards and a logo were created, in order to increase the market position of three wines. Details were adjusted with the choice of creative paper, a copper-colored gold foil and an antique typography. The cropping is fair and subtle, the label becomes pure, clear and is gaining impact. We accessed a balance between the refined universe of the range and the power of its wines.