Repositioning of the range

The first goal was to infuse the leading wine in the Bouchard Père et Fils range with the refinement and power befitting its “luxury” positioning.

Médiane brought graphic coherence to the whole range. We designed graphic standards and a logo to reinforce the market position of all three wines.

We refined the details with the choice of creative paper, coppery gold leaf, and old-fashioned typography. The cropping is fair and subtle, the label becomes pure, and clear and is gaining impact. We have achieved a balance between the sophisticated universe of the range and the powerful character of its wines.